Facebook Data Leak, one of the biggest scandal in this social networking era which got attention from everyone,
It was revealed that Facebook exposed data on 50 million of its users to Cambridge Analytica, a U.K.-based data analytics firm which worked for the Trump presidential campaign. With Facebook being such an integral part of the social media experiences of more than a billion people worldwide, there was a sense that this latest breach of trust would finally result in serious efforts to better protect the privacy of individuals using such services.
As Facebook spends the next few months trying to convince its users that their data is safe, India will be crucial to their plans. India is, after all, its largest market, with 250 million monthly active users, 12% of its global base, firms involved in social media marketing and management, respectively.
WhatsApp, the country’s chat app of choice, has 200 million users, again more than any other market, and Instagram has 53 million. Both these apps are owned by Facebook, giving the company a role in how Indians communicate.
FB is quite passive-aggressive when it comes to data. It gives you a lot of privacy options, makes you feel you are in control of your wall, but gives an ‘unless you don’t want to share’ option at the bottom. If you don’t opt out, it assumes you are happy to share. Even if you do, you can never be sure the non-consensual sharing has stopped.
Privacy controls – not just on Facebook but on social media platforms in general are not easy to find and even the most tech-savvy have a hard time ensuring the accounts are as secure as they can possibly be.
Lawmakers and regulators across the US and Europe are calling for investigations into Facebook after the revelations that personal data from 50 million of the social media giant’s users was secretly breached.
Facebook adamantly says that users were knowingly providing their information, no systems were infiltrated, and no passwords or sensitive pieces of information were stolen or hacked: “The claim that this is a data breach is completely false,” the company said.
However, the Cambridge Analytica incident shows that third-party app developers, such as Kogan, can easily lie about their intents for collecting data raising questions about Facebook’s ability to enforce data protection policies.
Facebook needs to do a better job ascertaining how data is used, but it’s almost impossible to control where data goes.
Experts have also argued that the rapid growth of cyber threats, which grow in line with the rise in technology, makes it nearly impossible for one to achieve 100 per cent security. When it comes to cybersecurity, there is no such thing as ‘100 per cent guarantee’ or ‘all steps taken to block any future data leak incidents’. Having said that, it is very important that governments and private players give the due importance to the data it has, of citizens.
Despite a public apology from Facebook CEO Mark Zuckerberg, the company has been under tremendous pressure of late. In his letter, Zuckerberg admitted having made some mistakes and vowed to step up the efforts.