What is Digital Marketing

What is Digital Marketing :Let us explore this new trendy career option for creative people who believe in technology and innovation

Digital marketing is all about using Digital devices like Computers, Internet, mobiles, smart TV as marketing channel. Due to increasing number of internet and mobile users in India, Digital marketing is becoming popular now.

With evolution of internet, many different kind of career opportunities are available in the fields which never existed before. One of them is career in digital marketing. Digital marketing is the marketing that takes place through devices such as computers, laptops, cell-phones, smart-phones, tablets and usually internet and other electronic media serves as the platform. Digital marketing has got many advantages compared to many other conventional ways.

Individuals interested in a career in digital marketing can be digital sales executives, Internet marketing specialists, search engine optimization (SEO) marketing specialists or digital marketing directors, among other options. Educational requirements can vary according to the position; however, digital marketers, in general, work to initiate effective marketing campaigns online.

These positives have made organizations realize the importance of digital marketing and making more and more organizations opt for the same as it provides the effective and comparatively cheaper way of reaching the masses. This has led to so many career opportunities in this field.

India has surged as a digital outsourcing hub and the number of organizations and customers are shifting their focus to digital platform is increasing in multiple folds leading to the high demand for employees possessing digital marketing skills.


The major responsibility in this job are:
A digital marketing professional, or specialist, is often responsible for developing the strategy used in marketing a company’s product online, utilizing such techniques in the field as social media, Web analytics, e-mail marketing and search engine optimization, among others. They may put together various online promotions and e-mailing campaigns to get their company’s message out, as well as perform consumer research to discover other ways of reaching customers via the Internet.

Digital marketing professionals in positions of leadership, such as manager or director, will oversee Internet marketing campaigns from program management to execution. They are usually required to provide clear direction to the other members of the marketing team, such as the copywriter, web designer and sales executives.

Responsibilities of a content marketer includes creating content that has all the qualities of going viral, making sure that the content is promoted well through SEO, coordinating with other teams and incorporating their inputs in content, following content trends, etc.

The terms web developer and web designer are used interchangeably but the role of web developer is a specific one whereas web designer does a lot of things. As a web developer/designer, you’ll be responsible for designing, coding and modifying websites making it appealing and user friendly.


The education required for a career in the digital marketing field will vary, depending on the position. You don’t require a special degree to get into Digital Marketing but a certification in Digital Marketing will help you to stand out in the crowd and the struggle to find your dream job will become very easy as you will have a higher hand over others.

Generally, earning a bachelor’s degree in Internet marketing, or a related area, is a good start. Students in this program compare traditional marketing to Internet marketing. They also study the basics of search engine marketing, SEO, pay-per-click advertising, and web analytics. Graduation from this program can lead to a career as a digital marketing specialist, SEO specialist or digital sales executive.

Aspiring managers or directors in the digital marketing field will usually need a master’s degree. Master’s programs are available in digital marketing or in integrated marketing with a digital marketing concentration. Certificate programs are also available for graduates with a master’s degree in general marketing.


The salary majorly depends on the type of organization and your role.

There is still a great room for growth in this field and the careers in the field of digital marketing can be exceptionally rewarding.

 According to the report of one leading online salary, benefits and compensation Information Company, an Entry-Level Digital Marketing Manager in our country earns an average salary of Rs 368,082 per year. After the 2 years of experience, the average pay for a Digital Marketing Manager is Rs 464,327 per year. The experience has an influential effect on the salary paid to the professional. Professionals having more than 10 years of experience in this field have found themselves sitting at good high level managerial positions in companies. The studies indicate that the pay scale scenario in this field is much better than many other fields.


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